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# Perspectives2012
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With Republicans, Democrats and the White House gearing up for an epic fight in the next election, John Heilemann surveyed the battlefield, explaining how all sides see the conflict and the strategies they are employing to win.

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Panel Session: Game On: 2012 and Beyond

Key points

  • It’s important to remember that this election has big consequences for both the American economy and for the world economy.
  • Governor Romney and his people in Boston have a really simple theory of this race. It’s macro, not micro.
  • President Obama wants to make the race about what kind of job he will do for the next four years compared to the alternative.
  • This is going to be the most expensive election we have ever seen. We are going to spend probably $2.5 billion, which is an order of magnitude more than we spent on the last one.
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This material contains the opinions of the featured investment professionals, but not necessarily those of Aberdeen Asset Management Inc., and such opinions are subject to change without notice.