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Aberdeen Asset Management Scottish Open

“we are proud to be involved in sponsoring this globally recognised tournament”

 
 

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Aberdeen Asset Management Scottish Open

In 2012 we announced our biggest golf sponsorship yet, that of the Aberdeen Asset Management Scottish Open.

Aberdeen’s involvement

In 2014 we were pleased to announce our continued support of the tournament by extending our title sponsorship through to 2020.

Tournament heritage

Played a week before The Open Championship, the Scottish Open regularly attracts one of the strongest fields on the European Tour calendar. Four of the past five Open Champions have played in tournament, honing their links golf ahead of lifting the Claret Jug.

Why we do the sponsorship

Aberdeen has been a loyal supporter of Scottish golf for over 15 years and the Scottish Open is our biggest sponsorship. As a global asset manager with offices in 23 countries worldwide, the international reach of the tournament was very attractive. The Aberdeen Asset Management Scottish Open was the first European Tour event (outside of Major Championships and World Golf Championships) to be shown live in the US (on NBC), which is a target market for us as we continue to grow our brand Stateside.