In 2012 we announced our biggest golf sponsorship yet, that of the Aberdeen Asset Management Scottish Open.
In 2014 we were pleased to announce our continued support of the tournament by extending our title sponsorship through 2017.
Played a week before The Open Championship, the Scottish Open is one of the most keenly contested championships on the European Tour calendar. The past four Open Champions have played in tournament, practising their links golf ahead of lifting the Claret Jug.
Aberdeen has been a loyal supporter of Scottish golf for over 15 years and the Scottish Open is our biggest sponsorship. As a global asset manager with offices in 23 countries worldwide, the international reach of the tournament was very attractive. The Aberdeen Asset Management Scottish Open in 2013 was the first European Tour event (outside of Major Championships and World Golf Championships) to be shown live in the US (on NBC), which is a target market for us as we continue to grow our brand Stateside.