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# About Aberdeen
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Company Overview

Aberdeen Asset Management PLC is a global investment management group, managing assets for both institutions and private individuals from offices around the world.

Total Group Assets Under Management and Advice: $551.4 billion

Source: Aberdeen Asset Management PLC, June 30, 2014

Aberdeen Group Overview
 

Our Investment Capabilities

At Aberdeen, asset management is our sole focus.

We pride ourselves on original thinking and research. We also believe strongly in portfolio transparency. Implicit in our style is a rejection of commoditized products and closet indexing; our business therefore stands or falls on whether we can genuinely add value to client wealth.

 
Wind Turbine

Equities

Aberdeen’s mainstream equity process dates from the early 1990's and we believe its advantage lies in the consistency of its approach, irrespective of market conditions.

Equity
Suspension Bridge

Fixed Income

Aberdeen’s fixed income process dates back to the 1980s. Its core characteristics are a focus on proprietary research, identifying the opportunities with attractive risk-reward characteristics and combining different and uncorrelated sources of outperformance, known as alpha.

Fixed Income
Glass Building

Property

We offer a wide range of property investment strategies that offer a choice of geographic and sector allocation.

Property
 
 
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