Press Release

April 14, 2010

Aberdeen Asset Management announced as title sponsor of the 2010 Aberdeen Dad Vail Regatta in Philadelphia

Aberdeen Asset Management Inc. (“Aberdeen”) has today been confirmed as the title sponsor of the prestigious Dad Vail Regatta, which will become the Aberdeen Dad Vail Regatta. The competition is the largest intercollegiate rowing event in North America and is held annually on the Schuylkill River in Philadelphia; this year’s competition takes place over May 7-8, 2010.

The 2010 Regatta expects to see in excess of 3,500 rowers take to the water from over 100 colleges and universities throughout North America.

Aberdeen has signed a four-year agreement with the Regatta Organizing Committee, which will see them be title sponsor of the event until 2013, the event’s 75th Anniversary. Aberdeen’s support has helped to ensure that this prestigious Regatta remains in the heart of Philadelphia.

The event’s goal of athletic achievement associated with academic prowess aligns well with Aberdeen’s corporate aims and is a sound foundation for the organizations to work together over the coming years. It complements other initiatives Aberdeen has established for fostering young talent in their sporting and educational endeavors elsewhere in the world.

“The City of Philadelphia, Dad Vail Regatta organizers, the rowing community and Aberdeen Asset Management Inc. look forward to hosting all of the great activities on the Schuylkill River this spring in Philadelphia, home of the event for over 50 years,” said Philadelphia’s Mayor Michael A. Nutter. “Through the generous support of Aberdeen, a world renowned asset management firm with strong ties to Philadelphia, we can strengthen our commitment to an annual tradition that's widely regarded as the finest rowing competition in the United States.”

Commenting on the involvement in the Aberdeen Dad Vail Regatta, Martin Gilbert, Chief Executive Officer of the Aberdeen Asset Management Group said “We are honored to be associated with this long-established event, and are delighted to play our part in ensuring that it remains in our own U.S. hometown of Philadelphia. The competition is hugely popular not only in Philadelphia but throughout the collegiate system across the United States and Canada.”

“At Aberdeen, we are proud to have our North American headquarters in Philadelphia, a city that is known around the world for its hard work ethic and dedicated sports enthusiasm. We are thrilled to support the Aberdeen Dad Vail Regatta a major U.S. sporting event taking place in the City for the next four years. ”

For more information about the Aberdeen Dad Vail Regatta and to watch Aberdeen’s first 60-second TV commercial in the U.S., celebrating its involvement with the event, please visit www.aberdeen-asset.us/dadvail. This and 30-second advertisements also break this evening on Bloomberg TV and locally on CBS 3 (KYW), ABC 6 (WPVI) and Fox 29 (WTXF).

• Download this press release