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Aberdeen Asset Management Cowes Week

Aberdeen Asset Management Cowes Week

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Aberdeen Asset Management Cowes Week is the world’s premier sailing regatta and 2014 marked the fourth year of the sponsorship agreement with Aberdeen

Aberdeen's involvement

The event was without a sponsor for two years before Aberdeen stepped in and secured the regatta’s future financially. Aberdeen has sponsored Cowes Week since 2011, and is signed up as title sponsor until the end of 2015. As main sponsor our support is practical and looks forward to help grow what is already one of the UK’s biggest and most successful sailing regattas.

Cowes heritage

The eight-day event has a rich heritage having run since 1826 and attracts a wide range of competitors from true amateurs to Olympic and World champions.

How we make a difference

One of Aberdeen’s objectives is to make the event as accessible to competitors and visitors as possible, and has worked with Cowes Week Ltd to bring down entry fees and to improve the event experience for spectators. In 2012 Aberdeen launched the Aberdeen Asset Management Under 25 Trophy which covers entry fees and provides sailing kit for 15 crews aged 25 or under, encouraging more young crews to engage with the event and take part in competitive sailing.

Aberdeen Asset Management Cowes Week Documentary

The story of the historical Cowes Sailing Regatta, one of the UK's longest running and most successful sporting events and a key highlight of the British summer.