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# Institutional Investments
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UFI2015
 
 

10 Golden Rules of Equity Investing

We have distilled our insights from the world of investing into ten succinct rules.

 
 

Seven Deadly Sins of Investing

Cautionary tales for the modern investor

Seven Deadly Sins of Investing
 

Welcome to Aberdeen’s Institutional Investor website

Our expertise is the management of equities and fixed income, including alternative asset classes. We emphasize the identification of good fundamentals as the basis of our investment disciplines. Find out about our complete range of capabilities on this website.

 

Strategy in Focus

Coffee Cup

Emerging Market Debt

Diversification is always a sensible idea. But sensible doesn’t need to be boring.

Emerging Market Debt
 
 
 
 

Our Investment Capabilities

Wind Turbine

Equities

Aberdeen’s mainstream equity process dates from the early 1990s and we believe its advantage lies in the consistency of its approach, irrespective of market conditions.

Equities
Suspension Bridge

Fixed Income

Aberdeen’s fixed income process dates back to the 1980s. Its core characteristics are a focus on proprietary research, identifying the opportunities with attractive risk-reward characteristics and combining different and uncorrelated sources of outperformance, known as alpha.

Fixed Income
Mirror Effect Building

Property

We offer a wide range of property investment strategies that offer a choice of geographic and sector allocation.

Property