How we invest

Our equity process dates from the early 1990s. We believe its advantage lies in the consistency of its approach, irrespective of market conditions.

Key points:

  • Bottom-up investment style, emphasising company fundamentals
  • Team approach, with asset managers based in the regions where we invest
  • Low portfolio turnover, buying stocks and holding them for the long term
  • First-hand company research
  • No investment made without having interviewed the company’s management first
  • We aim to add value by identifying good quality stocks that are attractively priced and avoid businesses that we do not understand

The Aberdeen Standard Investments equity investment process